These five business areas,as related to a plumbing business,are strategy,financial,sales and marketing,human resources and communications,and projects. Overall strategy has been discussed in some detail,and following the above instructions will guarantee success in this regard.
The financial planning aspect when starting a plumbing business is of crucial importance. A detailed understanding of potential income,and expenditures related to the running of the business need to be examined. Whereas these are obviously tied in the overall strategy,the practical aspects of a plumbing business will need to be added by the stakeholders,using their experience and knowledge of the field. Office premises,the maintenance of stock and supplies,transport,and the ability to survive until the income exceeds the costs needs to be determined. All potential financial considerations,such as stakeholder input,the possibility of generating loans and financial support and receiving up-front payments all need to be planned in great detail.
Income of a plumbing business is directly related to the amount of work undertaken and the charges levied on this work. In an overall sense,the amount of income must exceed the costs of the business,and the aim of any sales and marketing plan is to ensure that this is,in fact,the case. With the advent of social media and the internet,the avenues available to market a business have increased exponentially. The starting point for any plumbing business,like any service related business,is to determine in as much detail as possible who exactly the people are that would be providing the business with revenue. These people,as a whole,are called the buying persona of the business. A plumbing business may,for instance,decide to stay small and provide after-hours services to family and friends,or it may target large corporate projects and tenders. Or anything in between. The better any prospective plumbing organisation understands exactly the behaviour,like,needs,wants,and aims of their prospective market the better they will fare. The example here is that a plumber who caters to the lower end of the economic market would use more print media and posters to advertise the business,while a plumber catering to an upper market segment may elect to use social media more since richer people have smartphones and will be reachable using digital platforms.
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Human resources and communications requires detailed planning on its own too. Depending on the structure of the plumbing organisation,and their unique selling points,there may be a customer service department required,or a marketing department if this is the determining factor of achieving business. Planning and structuring the organisation accordingly will depend on the overall aims and vision,but will need to take the entire business plan into consideration.
Plumbing services generally will require on-site operations and the effective management of these operations as individual projects. Good project management is key to any service industry and the basic principles of project management is going to be essential. Once again,though,project management should not be seen as a complex and difficult issue,but rather a simplified and straightforward way of dealing,and communicating with all the stakeholders involved in every project.
